Ad Budget Calculator
Figure out roughly how much to budget for Google or Meta ads based on how many new customers you're trying to get each month. No signup, no email required.
Switching currency swaps in that region's own benchmark data, not a currency conversion — enter the customer value in whichever currency you've selected.
Estimated Monthly Ad Budget
Philippine figures are based on what we typically see across our own SMB service and local-business clients. US, UK, and EU figures are drawn from published 2026 industry benchmark reports (WordStream's Google Ads and Meta Ads benchmark studies for the US; available UK and EU industry benchmark data for those regions), narrowed to a range typical of local/service SMBs rather than every extreme industry outlier. None of this is a guarantee — actual cost per lead depends heavily on your industry, location, competition, and how well your website converts visitors. Think of this as a starting point for your budget conversation, not a final number.
Want real numbers for your business?
We'll look at your industry, competition, and goals and give you an actual proposal — not a rule of thumb.
Get a Free Proposal